Paulo Oliveira, Founder, CEO

Meet Paulo, our CPG maestro with over three decades of global experience in the Food & Beverages industry. With a diverse professional background across Europe, Africa, the Middle East, and the Americas, Paulo is a seasoned executive who has excelled in various capacities, including Brand Marketing, Trade Marketing, Sales, Business Development, and General Management. Paulo started his illustrious career with Mars and has held key positions in renowned CPG organizations such as Cadbury-Schweppes, Red Bull, and Coca-Cola. Prior to founding Green Olive, he led the North America Grocery division at Nando’s PERi-PERi. Originally from Portugal, Paulo relocated to the United States with his family in 2016 and is currently based in the Washington, DC area, with plans to relocate to Atlanta. A true global citizen, he was born in Mozambique and has called Africa, Europe, South America, and now North America his home. Paulo's life reads like a thrilling adventure novel, fueled by his passion for family, brands, good food, and meaningful connections. Beyond his professional pursuits, Paulo finds joy in exploring wine regions, debating geopolitics, studying world history, and (of course) traveling the world with his wife and his three boys.